Overview

Health Improvement Institute LLC (“we,” “us,” “our,” or “the Practice”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, and protect the information you provide when visiting our website or communicating with our practice.

By using this website or submitting information through any of our contact forms, you consent to the terms of this Privacy Policy.

1. Information We Collect

We collect only the information necessary to provide physician-led preventive and metabolic health services, communicate with patients, and maintain compliance with applicable laws.

Information You Provide Directly

• Name, email address, phone number, and state of residence when you complete a contact form or request a consultation
• Medical and health information you voluntarily provide during patient intake, consultations, or ongoing care
• Payment information for direct-pay services
• Communications sent via email or other secure messaging platforms

Information Collected Automatically

Our website may collect limited non-identifiable information such as IP address, browser type, device data, and pages visited to improve website functionality and user experience. We do not use this data to identify individuals.

We may use cookies and similar tracking technologies. You can control cookies through your browser settings. Disabling cookies may affect website functionality.

2. How We Use Your Information

We use the information you provide for:

• Healthcare Services: Scheduling and delivering telehealth or in-person consultations, coordinating care, and monitoring your health progress
• Communication: Responding to inquiries, sending appointment reminders, and communicating securely with patients about their care plan
• Administrative Functions: Billing, record-keeping, and legal compliance
• Service Improvement: Improving our website and patient experience

We do not sell, rent, or share your information with third parties for marketing purposes.

3. How We Protect Your Information

We use administrative, physical, and technical safeguards to protect your personal and medical information.

• All protected health information (PHI) is stored and transmitted through HIPAA-compliant systems that meet federal privacy and security standards
• Email and telehealth communications are conducted only through secure, encrypted platforms approved by the Practice
• Access to patient information is restricted to authorized personnel only
• We maintain physical and digital security measures to prevent unauthorized access, disclosure, or destruction of data

While we implement industry-standard security measures, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security but are committed to protecting your information to the best of our ability.

4. HIPAA Notice

As a healthcare provider, Health Improvement Institute LLC complies with the Health Insurance Portability and Accountability Act (HIPAA). Your health information will be used and disclosed only as permitted under HIPAA — for treatment, payment (direct pay), or healthcare operations — or as required by law.

5. Third-Party Services

We may use third-party service providers to help us operate our website and deliver services, such as:

• Telehealth platforms (HIPAA-compliant)
• Email and secure messaging services
• Payment processors
• Website hosting and analytics

These service providers are contractually obligated to protect your information and use it only for the purposes we specify. They do not have permission to use your information for their own purposes.

6. Data Retention

We retain your personal and medical information for as long as necessary to provide services and comply with legal obligations:

• Medical records: Retained for a minimum of 7 years from the last date of service, or as required by state law
• Contact form inquiries: Retained for up to 2 years unless you become a patient
• Billing records: Retained as required by applicable tax and accounting regulations

Upon request and subject to legal retention requirements, we will delete or anonymize your information when it is no longer needed.

7. Your Privacy Rights

All Patients

You have the right to:

• Access your personal and health information
• Request corrections to inaccurate data
• Request deletion of your data (subject to legal and medical record retention requirements)
• Opt out of non-essential communications

California Residents (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act:

• Right to know what personal information is collected, used, and shared
• Right to request deletion of personal information
• Right to opt out of the sale of personal information (Note: We do not sell personal information)
• Right to non-discrimination for exercising your privacy rights

New York, Pennsylvania, and New Jersey Residents

Residents of these states have rights under state privacy laws. We honor all reasonable requests to access, correct, or delete personal information in accordance with applicable state regulations.

8. Children’s Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If we become aware that we have inadvertently collected information from a minor, we will delete it promptly.

9. External Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

10. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time. Changes will be posted on this page with an updated “Last Updated” date. We encourage you to review this policy periodically to stay informed about how we protect your information.

Continued use of our website or services after changes are posted constitutes your acceptance of the updated Privacy Policy.

11. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us: